What PAGE Does
PAGE is the commercial growth engine for PWA — the Peploe Williams Academy of Theatre and Performing Arts (pwacademy.com), a performing arts school running musical theatre, dance, drama and singing classes. The name spells it out: P·A·G·E — Performing Arts Growth Engine. It watches the whole academy's numbers and raises the flags that matter: which classes have empty places, which trials were never followed up, which enquiries went cold, and what each of those is worth per year. Then it hands staff a ready-made action for every flag.
PAGE is built for performing arts — musical theatre, dance, drama and singing schools like PWA (pwacademy.com).
The whole academy in one view — every class, every family and every pound in a single place.
Finds the empty seats, lost enquiries and missed follow-ups worth real money each year.
Turns each finding into a cue: a ready action with a revenue figure attached, and PAGE moves it along.
How each module works
11 live · 2 plannedThe opening view. PAGE Today cues at the top, then the live figures for students, capacity, recruitment, marketing, attendance and revenue.
Every class with how full it runs, what each empty place costs per year, and which cohorts are worth filling first. Add and edit classes here.
A pipeline you move families along — from enquiry to nurture, trial, offer and enrolment — saved permanently as you go. Advancing to Enrolled opens PAGE Enrolment.
Tracks who attended a trial and who hasn't been followed up, the single biggest leak in most academies. Enrol takes a family straight into PAGE Enrolment.
Enrol families into classes, assign places and track term fees from invoice sent, to part paid, to paid. Revenue figures come straight from this ledger.
A weekly register per class. Attendance rates and at-risk flags (two absences in a row) surface quiet drop-outs before they become withdrawals.
Log campaign spend and results; PAGE computes cost per enquiry, per trial and per enrolment, so campaigns are judged by revenue rather than clicks.
Compose campaigns to any audience — enquiries, awaiting follow-up, enrolled or at-risk families — with an AI first draft. Sending switches on once pwaacademy.com is connected.
The story behind the numbers: the funnel, campaign ROI, capacity revenue by department and a six-month trend.
A ranked list of revenue cues computed from your live data: fill classes, chase trials, revive cold enquiries, collect invoices and check in on attendance.
A true AI assistant reading your live numbers. Ask in plain English, watch the answer stream in, and every conversation is saved.
Holiday intensives and workshops published and sold straight from spare studio capacity.
Set revenue and enrolment goals, then let PAGE plan the weeks needed to reach them.
Live data, saved permanently
- 01Everything you enter — classes, enquiries, campaign results — is stored in the academy's own database and survives refresh.
- 02Every figure on the Command Centre is computed from what you've entered. Empty pages mean nothing has been entered yet.
- 03Ask PAGE is a real AI assistant reading your live numbers, and every conversation is saved in the app. Email campaigns can be drafted and saved; actual sending starts once pwaacademy.com is connected as the sending address.
- 04There's no login yet — anyone with the link can view and edit. Staff accounts are the recommended next step.